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Dune by Christian Dior is one of the best fragrances in the market right now. Despite its price tag of $104 for men and $109 for women, it has managed to do million of sales a year and the young generation loves this fragrances to bits. I remember browsing TikTok the other day and everyone was so obsessed about it. But, why the hefty ammount, why is dune so expensive?

Dune by Christian Dior is expensive due to top-tier and natural high- quality ingredients such as Lily, Ylang-Ylang, Jasmine, Rose, Mandarin Orange, Sandalwood and Musk which require alot of resources to harvest . Dior’s own farms in south of France. Another reason why Dior is expensive is because of huge advertisements budgets. For example; Dior Sauvage spent $20 million endorsing Johnny Depp as its ambassador. They also secured kylian Mbappe as the face of the brand.

Today, I will be telling you why dune is so expensive. Does the performance, longevity or sillage of this fragrance justify its price. Are there factors that determine why it is overly priced? Well, I explain all that in this post. So , let’s get to it right a way?

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Reasons Why Dune by Christian Dior is Overly Priced?

1)Dune has High Quality Ingredients

One key factor contributing to the elevated price of Dune is the exceptional quality of its ingredients. Unlike synthetic alternatives, the components in Dune are carefully selected for their natural richness and complexity.

Natural ingredients such as jasmine, rose, and patchouli offer a depth and authenticity that is often lacking in mass-produced, synthetic fragrances. The natural ingredients in dune perfume are;

  • Top Notes: Brazilian Rosewood, Aldehydes, Mandarin Orange, Bergamot and Peony
  • Middle Notes: Lily, Ylang-Ylang, Wallflower, Jasmine and Rose
  • Base Notes: Amber, Sandalwood, Benzoin, Oakmoss, Vanilla, Patchouli and Musk.

Now, according to Dior via Daily Mail, the luxury brand cultivates jasmine and roses in their own fields in the South of France. An astounding seven million jasmine flowers are required to produce just one kilogram of absolute.

Come to think of this, the entire cultivation and extraction process contributes significantly to the overall cost of the fragrance.

What caught my attention is that their perfume designers also travel to Indonesia to witness the rare patchouli flowers growing ( patchouli is one of the best notes in modern perfumery)

The combination of these factors underscores the painstaking efforts and substantial financial investments made by Dior in creating Dune.

So yes, not many fragrance brands exhibit the same level of dedication, with few willing to go to the lengths of moving countries and investing in dedicated teams to ensure the authenticity and quality of their fragrances.

Makes sense now why Dune is retailing at $104 on Amazon.

2) High Global Marketing and Advertisement Budgets

The high price tag of Dune by Christian Dior can be attributed, in part, to the brand’s substantial global marketing and advertising budgets. Dior’s fragrances, including both perfumes and colognes, are renowned for their luxurious appeal and often come with a hefty price.

A prime example is Dior Sauvage, which spared no expense by investing around $20 million in securing Johnny Depp as its ambassador.

The signing of Kylian Mbappe, another Sports high-profile personality, to represent Dior Sauvage further emphasizes the brand’s willingness to allocate significant financial resources to connect with specific target demographics.

In the contemporary era, where digital platforms dominate, traditional and offline advertising methods have given way to more sophisticated online strategies.

Dior recognizes the power of the digital landscape and leverages it effectively.

The era of banners on highways or in Times Square has evolved into a digital sphere where the brand’s message is disseminated through online channels.

By opting for celebrity endorsements, Dior maximizes its reach and impact, connecting with a broad and diverse audience.

As a result, the considerable investments made in global marketing and advertising contribute significantly to the overall cost of Dune by Christian Dior, making it a luxury or even aprivilege for a quality scent

3 )Product Design

Dior’s dune is on the higher side because of the dope product design. This perfume comes in a beautifully crafted bottle. Dior doesn’t play around though – they use dope packaging that screams luxury and class.

If you compare the packaging to other brands in the market, dune’s design game is far way ahead and strong, and that’s what you’re also paying for.

So, if you’re into that high-end, classic minimalistic packaging, the price tag makes sense. It justifies the entire cost!

4) Good Brand Prestige

Brand prestige refers to the positive and esteemed reputation that a brand holds in the eyes of consumers. It goes beyond just recognition; it’s about the perceived quality, exclusivity, and overall favorable image associated with the brand.

Dune’s prestige is often seen as a symbol of luxury, sophistication, and excellence.

For many people, wearing a certain perfume is likewearing a badge of honor, showing you’re part of the elite ( lol) or rather a trendsetter crew.

This high regard can influence consumer perceptions, creating a sense of trust and desirability around the brand’s products.

Brand prestige can impact purchasing decisions, with consumers often willing to pay a premium for goods or services associated with a prestigious brand due to the perceived added value and status.

Is Dune perfume discontinued?

Dune is not discontinued. Infact, you can easily get dune perfume online or from trusted stores.

Which perfume is similar to Dune?

Dune is great, no fluff. However, if you want to try out other perfumes that smell just as great as dune, I recommend the following;

Samsara Women Eau De Toilette Spray by Guerlain

 Top Notes:Ylang-Ylang, Peach, Bergamot, Green Notes ,Lemon, Middle notes: Iris, Jasmine, Narcissus, Orris Root, Rose and Violet
Base notes :
Sandalwood, Vanilla, Iris, Amber, Tonka Bean and Musk.

Lorenzo Villoresi Firenze Alamut EAU De Toilette EDT Spray

Top Notes :Rose, Brazilian Rosewood, Flowers, Osmanthus and Jasmine
Middle Notes: French labdanum, Ylang-Ylang, Tuberose, Orange Blossom and Narcissus.
Base Notes: Amber, Sandalwood, Powdery Notes, Musk, Benzoin, Leather, Patchouli and Amyris.

Laguna Salvador Dali for women

Top notes : Pineapple, Moroccan Lemon, Grapefruit, Galbanum Leaf, Peach, Plum, Mandarin Orange and Raspberry
Middle Notes : Brazilian Rosewood, Jasmine, Lily-of-the-Valley and Egyptian Rose.
Base Notes: Coconut, Vanilla, Madagascar Sandalwood, Tonka Bean, Musk, Patchouli, Amber and Cedar.

Final Thoughts

There you got it friends. Let me know if you have ever used Dune before. Did you like it and what was your experience. Au revoir !


By Louis Chloe

Louis Chloe is a French Perfume expert and Scent lover who loves trying out new scents . She lives in Paris but loves Exploring South Asia

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